WalkieTalkie
Voice-based social. Tune in. Hang out.
Walkie Talkie is the voice-based social app where people tune in to hang out. After quick growth, they needed a fresh brand to turn up the dial on what makes them special: authenticity, openness and a whole lot of spontaneity. Cutting through the noise of other social apps, we built a strategy inspired by the Third Space. A place where people come together to enjoy each other’s company, away from the pressures of home and work.
Speaking volumes
Inspired by Walkie Talkies, our visual identity pairs retro aesthetics with a few system updates, fit for Gen Z. This is exemplified by our bespoke LCD-inspired typeface. On an anonymous app, standing out can be hard. That’s why we evolved the brand mascot, Talkie, who can be personalized with different accessories. Our art direction centers in on users’ mouths, heroing their different personalities while maintaining anonymity. Underlying everything is our lighthearted tone of voice that sounds how ‘just chilling’ feels.
Retro language
We imagine an animated variable font referencing LCD clock displays. The iconic segmented figures were the starting point of a typeface that grew into an entire alphabet (and even a set of smileys and icons drawn using the same segments). From its main use on the dial display, the font allowed one to switch between channels in the Walkie Talkie app, becoming the main titling font of the brand, helping effortlessly carry its ever-so-slightly retro identity.
Find your favorite frequencies
A big thank you to our Walkie Talkie team Stephane Giraudie, Maeva Gaignon, Valentin Martin & Maxime Berthelot for the endless energy (and casual conversations).